Jetour hosts second boxy SUV carnival in Dunhuang

Jetour brought more than 1,100 media, owners and industry guests to Dunhuang, China, for the second Jetour Boxy SUV Carnival, using desert test drives and user events to push its off-road lifestyle message. The company says the event underscores growing global demand for boxy SUVs and its effort to make off-road driving more accessible through XWD technology.

Why it matters: - Jetour is positioning boxy SUVs as lifestyle vehicles, not just off-road tools. - The strategy targets drivers who want travel, adventure and easier access to rough terrain. - Jetour says the approach lowers the barrier to off-road driving for less experienced users.

What happened: - Jetour hosted the second Jetour Boxy SUV Carnival in Dunhuang, China. - The event used the theme “Drive Your Future.” - More than 1,100 media representatives, vehicle owners and industry guests attended. - Jetour showcased its XWD intelligent four-wheel-drive technology and its full boxy SUV lineup. - The event included desert off-road test drives, camping under the stars and co-creation sessions with users.

The details: - Jetour’s boxy SUV lineup includes the Jetour T1 and Jetour T2. - The vehicles use XWD intelligent four-wheel drive. - XWD is designed to improve off-road accessibility. - Jetour says the system helps less experienced drivers handle sand, mud and gravel with more confidence. - Global cumulative sales of Jetour’s boxy SUV family have surpassed 700,000 units. - Jetour T2 reached 500,000 units in 33 months. - Jetour described that pace as a benchmark for boxy SUV sales worldwide. - Leané Nieuwenhuys, the 500,000th Jetour T2 owner from South Africa, said she sees the vehicle often on Instagram and in South African streets and likes its center screen and smart vehicle system. - Jetour operates in 100 countries and regions. - The company has more than 2,000 sales and service outlets. - JETOUR CLUB connects more than 300 clubs and over 31,000 members worldwide. - JETOUR CLUB organized more than 500 events globally in 2025. - Jetour provided more information.

Between the lines: - Jetour is using events, community programs and product demos to build a travel-and-outdoors identity around its SUVs. - The Dunhuang setting reinforces the brand’s off-road and adventure messaging. - The company is also leaning on global sales momentum to support its claim that boxy SUVs are moving from niche off-road products to broader lifestyle purchases.

What's next: - Jetour says it will keep reducing off-road barriers through advanced products and technology. - The company also plans to expand support for users through its global service network. - Jetour aims to further develop itself as a reliable travel and exploration companion for users worldwide.