Tabitha Brown launches new body mist collection July 10

Tabitha Brown is expanding her fragrance business with a three-scent body mist collection that goes on sale July 10 for $25 each. The launch builds on the fast growth of Fridays with Tab & Chance, which debuted in 2025 and has grown into a multimillion-dollar brand with a 4.9-star rating.

Why it matters: - Tabitha Brown is turning her fragrance brand into a broader beauty business with an everyday body mist line. - The launch adds another revenue stream to Fridays with Tab & Chance, which has grown quickly with direct-to-consumer sales and social media momentum. - The collection targets shoppers looking for accessible, layerable fragrance at a $25 price point.

What happened: - Tabitha Brown will launch the Body Mist Collection on Friday, July 10, 2026. - The collection will sell exclusively on TabithaBrown.com and TabAndChance.com. - Each body mist has a suggested retail price of $25. - The collection marks the next chapter for Fridays with Tab & Chance, the fragrance brand Brown created with her husband, Chance Brown.

The details: - The collection includes three fragrances: Stay Focused, Spread Love and Hello There Sunshine. - Each bottle contains 6.76 fl. oz. (200 ml) and is made in the USA. - Stay Focused opens with lemon, apple and peach, then moves into ginger, jasmine and rose, and finishes with vanilla and musk. - Spread Love blends sugar and cream with apple, nutmeg, bergamot, magnolia and jasmine. - Hello There Sunshine features lemon, mandarin, ginger, amber and vanilla. - Tabitha Brown said the body mists were designed to help people carry joy, confidence and love through the day. - Brown said she wanted each spray to feel like a fresh start. - The collection will debut during Tab’s Beach Club, an invitation-only launch event. - Full-size media samples are available upon request.

Between the lines: - The brand’s rapid growth shows how celebrity-led beauty lines can scale without traditional retail if they build a strong direct audience. - The launch language emphasizes emotion and lifestyle, not just scent notes, which fits Brown’s personal brand and audience. - The exclusive online release keeps control of distribution and customer data inside the brand.

What's next: - Consumers can buy the collection starting July 10. - The Beach Club event will serve as the public debut for the new line. - The brand’s next test will be whether its audience converts social engagement into repeat fragrance sales.