Hairstory Debunks the Shampoo Myth on Life+Leisure with Hosts Bill and Giuliana Rancic

Dina Rosenbloom Shares the Vision for Healthier, Sustainable Haircare in Exclusive Segment Airing on WE TV on November 25, 2025

CHICAGO, IL, UNITED STATES, November 20, 2025 /EINPresswire.com/ -- Hairstory, a pioneering haircare brand challenging the $36 billion shampoo industry, will be featured on the acclaimed lifestyle series Life+Leisure, hosted by Bill and Giuliana Rancic. In the segment, Dina Rosenbloom, CEO of Hairstory, discusses how the brand is revolutionizing haircare with its innovative New Wash product and a mission to deliver better results for hair, hairdressers, and the planet. The episode will air on WE TV on November 25, 2025, celebrating Hairstory’s 10th anniversary and its transformative approach to haircare.

Founded in 2015, Hairstory set out to dispel the “shampoo myth,” challenging the conventional use of harsh shampoos that strip hair and scalp of natural oils. With over 2 million units sold, Hairstory’s flagship product, New Wash, offers a shampoo-free alternative that cleanses and nourishes in fewer steps, delivering softer, healthier hair. Backed by a 91% reduction in plastic use and 38% less water consumption compared to traditional haircare, Hairstory integrates sustainability into its operations, from the innovative Better Bottle to eco-conscious practices. The brand’s close collaboration with hairdressers ensures its less-is-more philosophy resonates with professionals and diverse consumers, from those with damaged hair to fine hair types.

During the Life+Leisure interview, Rosenbloom shares how her experience at Creed Fragrances, Unilever, and Bumble and bumble, alongside Hairstory’s co-founder, shaped the brand’s bold vision. She highlights transformative stories, such as hairdresser case studies showcasing New Wash’s impact, with 96% of customers finding it easy to use and over 90% reporting softer hair after one wash. Rosenbloom also teases exciting plans for Hairstory’s future, including new products and expanded sustainability initiatives, as the brand continues to grow its hairdresser network.

“Hairstory’s mission to rethink haircare with authenticity and sustainability is truly game-changing,” said Bill and Giuliana Rancic. “Dina’s passion for healthier hair and a healthier planet shines through, and we’re excited to share this inspiring story with our Life+Leisure audience.”

“We’re thrilled to feature Hairstory, a brand that’s disrupting the haircare industry with purpose and innovation,” said Gila Stern, Vice President of Production for Life+Leisure. “Dina’s leadership and Hairstory’s commitment to hairdressers, customers, and the environment make this a perfect fit for our show’s mission to highlight transformative businesses.”

Tune in to WE TV on November 25, 2025 at 7:30am EST to discover how Hairstory is redefining haircare with its bold, sustainable, and hairdresser-approved approach. Viewers can explore New Wash and other products at www.hairstory.com.

See the full interview here: https://vimeo.com/1133829217/a652f8e5b3?share=copy&fl=sv&fe=ci

About Hairstory
Founded in 2015, Hairstory is a trailblazing haircare brand dedicated to debunking the shampoo myth with its innovative New Wash, a shampoo-free cleanser that nourishes hair and scalp. With over 2 million units sold, Hairstory combines sustainability—achieving a 91% plastic reduction and 38% less water use—with a less-is-more philosophy that resonates with hairdressers and diverse consumers. Committed to quality and environmental impact, Hairstory continues to innovate with products like the Better Bottle. Learn more at www.hairstory.com.

About Life+Leisure
Life+Leisure, hosted by Bill and Giuliana Rancic, is a dynamic lifestyle series exploring the intersections of wellness, travel, design, and innovation. Airing on WE TV and Bloomberg International, the show inspires audiences to elevate everyday living with expert insights and real stories of empowerment. Learn more at www.lltvshow.com

Gila Stern
Inside Business Today/ Life+Leisure
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