Shiba Park Hotel and Park Hotel Tokyo Featured in a Sponsored Article on France’s Le Figaro Voyage

Park Hotel Tokyo (left) and Shiba Park Hotel (right), conveying the appeal of Japanese culture through two distinct characters.

An "Artist Room," in which a Japanese artist has transformed the entire guest room into a work of art.

Shiba Park Hotel, a Library Hotel on the theme of Japanese culture, offering a wide range of cultural experiences.

Park Hotel Tokyo

Shiba Park Hotel

MINATO-KU, TOKYO, JAPAN, September 11, 2026 /EINPresswire.com/ -- Shiba Park Hotel and Park Hotel Tokyo, both operated by Shiba Park Hotel Co., Ltd. (Minato-ku, Tokyo), have published a sponsored article introducing the two hotels in the French travel outlet Le Figaro Voyage. The initiative forms part of an overseas marketing program aimed at building awareness among travelers in North America, Australia and Europe, including France. The article presents the value of staying at two hotels of distinct character: Park Hotel Tokyo, built around art, and Shiba Park Hotel, where guests encounter Japanese culture surrounded by books.

Park Hotel Tokyo (left) and Shiba Park Hotel (right), conveying the appeal of Japanese culture through two distinct characters.

An Overseas Marketing Initiative with the French Market in View

At Shiba Park Hotel and Park Hotel Tokyo, more than 95 percent of staying guests come from overseas, with particularly many arriving from Europe, North America and Australia. Among these markets, France is one of the important target countries in which the hotels wish to raise awareness further.

For this collaboration, Le Figaro Voyage was selected as a partner that delivers the appeal of destinations and tips for travel to readers considering a trip to Japan. By conveying, at the consideration stage when interest in Japan is rising, hotel experiences that enrich the time spent in Tokyo itself, the hotels aim to create new points of contact with international travelers, centered on France.

The Character of Two Hotels, Conveyed in the Sponsored Article

The sponsored article introduces two hotels that stand in the same city of Tokyo yet hold different worlds. Rather than simply conveying their function as places to stay, it communicates the unique experiential value of each, centered on the encounter with Japanese art and culture that comes through the time spent at the hotel.

Park Hotel Tokyo | A Stay in Tokyo Spent Alongside Art

The article introduces Park Hotel Tokyo as a hotel in which art shapes the space itself. Through its outstanding location commanding views of the Tokyo cityscape, the Artist Rooms created by Japanese artists, and the in-house art exhibition series ART colours, it presents a stay in which guests encounter Japanese aesthetics and contemporary art. The article also touches on the whisky and cocktail experience at the bar The Society , conveying the appeal of a hotel where art and culture come together — a hotel like a museum.

An "Artist Room," in which a Japanese artist has transformed the entire guest room into a work of art.

Shiba Park Hotel | A Library Hotel in Tokyo for Savoring Japanese Culture Through Books

The article introduces Shiba Park Hotel as a Library Hotel on the theme of Japanese culture. Through the approximately 2,000 books gathered within the hotel and its library spaces, and through “Tale of Artisans,” the exhibition series introducing the culture of Japanese craftsmanship, it takes up a stay in which guests can encounter the culture and aesthetics of Japan as they continue from the Edo period to the present day. Rooted in the historic district of Shiba, the hotel is presented as one that conveys Japanese values and culture to guests from overseas — a cultural stay in Tokyo.

Shiba Park Hotel, a Library Hotel on the theme of Japanese culture, offering a wide range of cultural experiences.

Further Strengthening Outreach to the European Market

Park Hotel Tokyo and Shiba Park Hotel will continue to widen their points of contact with international travelers and to convey the appeal of a new kind of travel in which Japanese art and culture are experienced within a hotel. Through communication that draws on the individual character of each hotel, they aim to raise awareness of the hotels as options for a stay in Tokyo, and to connect travel to Japan with richer cultural experience.

The two hotels will also exhibit at IFTM Top Resa, the international travel trade show held in Paris, France, from September 15 to 17, 2026, where they will work to create new points of contact with travel industry professionals and media. Through raising awareness and building relationships in the French market, they will pursue further overseas development as hotels that convey the appeal of Japanese culture.

Sponsored Article Overview

<Media outlet> Le Figaro Voyage

<Article title> Tokyo : Immersion sensorielle et artistique au Park Hotel Tokyo et au Shiba Park Hotel

<Format> Sponsored article (paid advertorial)

<Target market> International travelers, centered on France

<Featured properties> Park Hotel Tokyo / Shiba Park Hotel

<Publication date> September 7, 2026

<Link to the article> https://www.lefigaro.fr/voyages/selection/tokyo-immersion-sensorielle-et-artistique-au-park-hotel-tokyo-et-au-shiba-park-hotel-20260907

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About Park Hotel Tokyo

Park Hotel Tokyo is an art hotel occupying floors 25 to 34 of the Shiodome Media Tower. Guided by the concept “an infinite time and space amid cognizant Japanese beauty,” the hotel presents a wide range of artworks throughout the building. Beginning with its Artist Rooms, in which artists have painted their works directly onto the guest room walls, it offers experiences that bring guests into contact with art throughout their stay. Where Every Stay is a Masterpiece.

https://parkhoteltokyo.com

About Shiba Park Hotel

Shiba Park Hotel is a Library Hotel in Tokyo with approximately 2,000 books on the theme of Japanese culture gathered within the hotel. It proposes a stay in which guests relax in the company of books and encounter the appeal of Japan as it continues from the Edo period to the present day, while enjoying dining and cultural experiences.

https://www.shibaparkhotel.com

Fumiko Kitao
Shiba Park Hotel Co., Ltd
pr@shibaparkhotel.com